New moms get a little bling with 'push presents'
05.02.26
"I'm not the type of woman into diamond hearts, but I do think a pendant is symbolic of baby and love," she said. Whether it's a $12,000 necklace or something slightly more affordable, the concept of gifting the new mom is nothing new, especially to jewelers. "This has been going on for years and years," said Maral Medzadourian, the owner of Paris Jewelers in Ridgewood. "When I got married, I told my husband that when we have a baby he needs to get me a gift," said Maryam Kassai, of Oakland . With her first child now on the way, she is expecting some jewelry "to commemorate the occasion. "The husbands rush in from Valley Hospital and want to buy something for their wife for the new baby.
Source: NorthJersey.com